dapple baby

packaging | ILLUSTRATION

Dapple Baby produces plant-based, baby-friendly cleaning and personal care products. Following their continued growth and expanding portfolio, a brand optimization and packaging refresh was needed to match their premium quality products and to justify their higher price point.

Designed at Hatch
Creative Director: Nicole Flores | Logo:Kelly wahlstrom


Dapple Baby uses transparent packaging to reflect the pureness of their ingredients. To add a layer of playfulness, each package is back-printed with a pattern of characters reflecting the product's scent. Sweet Lavender gets a lavender blossom peacock, and Sunflower Seed is represented by a sunflower lion.