DESIGN ☻ ILLUSTRATION
download.jpeg

Messy Essay

 
 

MESSY ESSAY

Identity | WEB | COLLATERAL

Messy Essay is a full-service platform that combines personalized writing services with data-driven insights and outcomes. Their mission: make effective writing accessible to all students. To do so, they needed a holistic brand identity able to meaningfully engage students, parents and teachers.

Designed at ENLISTED | Creative Director: MIRI CHAN

 
 
 
 
 
 
 
 

The brand design needed to strike a delicate balance: appeal to students and convey credibility to parents. The wordmark is both scholastic and modern, while bold colors and playful illustrations hint at the robust AI-driven technology powering the platform, a key differentiator between Messy Essay and other college tutoring programs.

 
 
 
 

Within the first month since launching the new brand identity, Messy Essay has seen powerful results, including a nearly 50% increase in registrations, over 75% increase in unique website visitors, and a 115% increase in website page views.