North Coast Organic


north coast

Packaging | illustration

For over 90 years, North Coast Organic has produced delicious, wholesome apple products using only organically grown apples. Seeking to expand their product offering, they needed packaging design for an innovative line of organic drinking vinegars.

Designed at enlisted DESIGN | CREATIVE DIRECTOR: MIRI CHAN | LOGO: MEga Tjhin


The packaging creates a strong shelf presence in a cluttered category. Bold fruit illustrations communicate both the energy of the active cultures within and the tasty flavor infusions that make this product unique. The vibrancy and texture of the illustrations balance the health-forward cleanliness of the design and invite consumers into to this new age category.